February 26, 2024
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Salesforce deploys public cloud-based Hyperforce platform in the Middle East

New offering capitalises on public cloud scale and agility

Salesforce – the San Francisco, California-headquartered company that specialises in AI, data and CRM solutions for sales, customer service, marketing automation, e-commerce, analytics, and application development – has launched Hyperforce, a secure, scalable, and reliable foundation for AI applications, for the Middle East region, commencing with the UAE.

In association with Amazon Web Services (AWS) and with all-new data storage in the UAE, Hyperforce represents a complete re-architecture of Salesforce and is designed to deliver an even more powerful and scalable platform to support the growth and success of Salesforce’s global customer base.

Hyperforce empowers customers to deploy Salesforce’s apps and services securely from anywhere while benefitting from the scale and agility of the public cloud.

Data sovereignty

In particular, Hyperforce gives customers new options to store data in-country, which is critical for customers to stay ahead of evolving privacy regulations and an increased emphasis on data security and residency. Customers also gain trust, security, and confidence to innovate with AI.

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By capitalising on the public cloud’s scale, agility, reliability, and security, customers in the Middle East can now quickly and easily deploy Salesforce solutions, including Sales Cloud, Service Cloud, and more. The interoperability with AWS also delivers differentiated value to Salesforce’s customers, including improved availability and reduced planned maintenance downtime.

Thierry Nicault, Area Vice President (Middle East) at Salesforce, said: “Hyperforce is a game-changer, enabling organisations to scale up, improve their ability to follow local data compliance and boost customer service.

Strengthening CRM

“With Hyperforce, Salesforce empowers organisations across all sectors to embrace the latest innovations in CRM, combining cloud and AI capabilities, enabling them to take customer service to the next level and tap the immense growth opportunities available in the GCC and the wider Middle East,” Nicault added.

Salesforce
Thierry Nicault in a news conference to announce the launch of Hyperforce in the UAE. Image: Arnold Pinto

Abdulla Mohammed Alashram, Group CEO at Emirates Post Group, said: “The launch of Hyperforce in the UAE is a promising development, presenting innovative opportunities for business growth. It aligns with our collective efforts of supporting the UAE’s goal of becoming the [Middle East] region’s hub for technology and innovation.”

According to Matthew Parin, Senior Product Director (Hyperforce) at Salesforce, Hyperforce is live in 16 countries as of December 31, 2023, with a 100,000+ customer base.

Salesforce
Hyperforce presentation by Salesforce in Dubai. Image: Arnold Pinto

Salesforce’s key partners in the Middle East region include Accenture, Cap Gemini, CloudzLab, Coberg, Deloitte, EI-Tech, EPAM, Inspark, OMG, PwC, Publicis Sapient, and Smarrtt.

Featured image: Thierry Nicault: “Hyperforce is a game-changer.” Image: Arnold Pinto

Last Updated on 4 days by Arnold Pinto

    Arnold Pinto

    Arnold Pinto

    Arnold Pinto is an award-winning journalist with wide-ranging Middle East and Asia experience in the tech, space, aerospace, aviation, defence, luxury watchmaking, business, fashion, and automotive verticals. He is passionate about conserving endangered native wildlife globally and protecting the world’s oceans from plastic pollution, overfishing, and climate change. Arnold enjoys 4x4 off-roading, camping and exploring global destinations off the beaten track.
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