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Salesforce Brings Enterprise AI to the GCC’s Small Businesses

Salesforce, the world’s #1 AI CRM, announces the availability of Agentforce across Salesforce Suites in the Gulf Cooperation Council (GCC), making enterprise-grade artificial intelligence accessible to small and medium businesses at no additional cost and with no technical setup required. This feature arrives as governments across the GCC accelerate efforts to build
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Salesforce and AWS Deepen Collaboration to Launch Agentforce 360 for AWS, Driving Faster, Safer AI Success for Enterprises

Salesforce, in collaboration with Amazon Web Services (AWS), has introduced Agentforce 360 for AWS, a powerful new offering that will run fully on the global, secure infrastructure of AWS and provide access to proven foundation models through Amazon Bedrock. This co-innovated offering gives enterprises a secure path to addressing the most critical roadblocks in enterprise
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The AI Agents Now Speak Arabic! Salesforce Launches Agentforce in Arabic, Accelerating the UAE’s Shift Toward Agentic Enterprises

Salesforce, the global leader in AI CRM, has announced the launch of Agentforce in Arabic, marking a significant milestone in bringing the next era of autonomous AI agents to organisations across the United Arab Emirates. With Arabic support now available for Service Agent and Employee Agent and additional agents to follow, enterprises in the UAE and across […]
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Business

Salesforce unveils AI-Powered Agentforce at World Tour Dubai

Accelerating digital transformation Salesforce showcased its cutting-edge AI-driven digital labour platform, Agentforce, at the Agentforce World Tour held in Dubai on May 28, 2025. The event was attended by Salesforce customers, partners, and associates, underscoring the increasing interest in AI solutions in the GCC region. Keynote speakers, including Marco Hernansanz,
Presence
Business UAE

Salesforce enhances its GCC region presence

Opens an office in Dubai Salesforce is rapidly expanding its presence in the Middle East, where the AI customer relationship management (CRM) market is on track to generate $2.6 billion in revenue by 2024. Also, 69% of businesses in the UAE leverage AI to enhance customer relationships and drive growth, indicating a seismic shift towards […]
NTT DATA
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NTT DATA to Provide Digital Transformation Services for Salesforce

NTT DATA, a digital business and IT services leader, has been selected by Salesforce, the #1 AI CRM, to help standardize and streamline the company’s application environment. NTT DATA will support the management and development of applications across Salesforce’s organization, including its internal instance of Salesforce. The applications span Salesforce Sales, Marketing,
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Salesforce deploys public cloud-based Hyperforce platform in the Middle East

Arnold Pinto
New offering capitalises on public cloud scale and agility Salesforce – the San Francisco, California-headquartered company that specialises in AI, data and CRM solutions for sales, customer service, marketing automation, e-commerce, analytics, and application development – has launched Hyperforce, a secure, scalable, and reliable foundation for AI