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Maserati presents “Luxury, every day”: the new campaign that celebrates luxury to be experienced every day

Maserati presents the “Luxury, every day” communications campaign dedicated to the new GranTurismo, GranCabrio and Grecale, aimed at paying tribute to the brand identity of “Italian Gran Turismo: Effortless Luxury Performance”. The narrative focuses on the idea of an unostentatious, authentic luxury that can become part of everyday life. A homage to Italian Gran Turismo,
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Novo Nordisk and Fashion Designer Lama Jouni Collaborate on the Live Lighter™ Campaign, Celebrating Transformation and New Beginnings

This summer, Novo Nordisk is opening up the conversation of transformation, identity, and confidence in the new Live Lighter™ campaign, under the platform “This summer, start lighter”. Designed in collaboration with internationally acclaimed Lebanese fashion designer Lama Jouni, the campaign uses fashion as a creative medium to explore themes of personal evolution and
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Mohammed Bin Rashid Housing Establishment Launches “Our Summer is Better with Dubai Housing” Campaign in Support of the Year of the Family Initiatives

Mohammed Bin Rashid Housing Establishment has launched the “Our Summer is Better with Dubai Housing” campaign, which includes a series of community and service-oriented initiatives targeting customers in the Establishment’s housing projects, as well as its employees, throughout the summer period. The campaign comes in support of the Year of the Family initiatives and as
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Careem shares key customer trends during Ramadan

Careem reports key customer trends across the Everything App during the Holy Month of Ramadan 2026. This Ramadan coincided with a period of heightened regional uncertainty, and the impact was felt across communities throughout the UAE. During this time, Careem worked closely with local authorities to prioritise Captain safety above all else, while continuing to […]
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LG Electronics Honors Motherhood Across Generations with ‘A Mother Like No Other’ Campaign

Mother’s Day, a celebration of timeless love and a bond that transcends generations. Celebrating this occasion, LG Electronics is proud to honour this journey with its heartfelt campaign, “A Mother Like No Other,” highlighting the evolving role of modern mothers and the meaningful connections between generations.   Rooted in empathy, steeped in innovation, and wrapped
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HRE Development contributes AED 100 million in support of the “Mother of the Nation Endowment for Orphans” campaign

HRE Development has contributed AED 100 million in support of the “Mother of the Nation Endowment for Orphans” campaign, launched by the Endowments and Minors’ Funds Authority – Awqaf Abu Dhabi under the patronage of His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE. The contribution comes amid growing participation from individuals […]
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The Sons of Hamad Suhail Al Khaili Support the “Mother of the Nation Endowment for Orphans” Campaign with Development Projects Worth AED 100 Million

The sons of Hamad Suhail Al Khaili have announced their support for the “Mother of the Nation Endowment for Orphans” campaign through the implementation of development projects worth AED 100 million, as part of their commitment to supporting national initiatives with sustainable social impact. This initiative comes in support of the “Mother of the Nation […]
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Samsung Presents ‘Switch to an Elevated AI Living Experience’ with Exclusive Offers This Ramadan

Samsung Gulf Electronics announced the launch of its new Ramadan campaign “Switch to an Elevated AI Living Experience”, offering enhanced AI Living across a wide range of its products. This includes exclusive offers on Samsung.com and Shop App to support consumers with access to everyday productivity and help individuals and families switch from everyday chaos […]
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Dubai Land Department strengthens rental market awareness through new ‘Ejari’ campaign

Dubai Land Department (DLD) has launched an awareness campaign on the ‘Ejari’ system as part of its ongoing initiatives to reach all customer segments. This aligns with the DLD’s continued commitment to raising awareness of lease registration procedures, regulating the landlord-tenant relationship, and enhancing the customer experience in Dubai’s rental market, while
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Clean UAE 2025 Commences in Dubai with Resounding Success and Unprecedented Community Engagement

The 24th cycle of the Clean UAE campaign, organised by the Emirates Environmental Group (EEG) under the patronage of the Ministry of Climate Change and Environment, commenced its nationwide journey in Dubai with exceptional vigour—setting an electrifying tone for what promises to be one of the campaign’s most compelling editions to date. The much-anticipated launch […]