Campaign

NEWS DESK

LG Reaffirms Universal Value of Life Through AI-Powered Brand Campaign

PR News Desk 26/09/2025

LG Electronics (LG) today announced the success of its AI-powered Radio Optimism campaign, which revealed a universal truth: despite the rapid advances in technology, love and gratitude toward family and loved ones remain life’s foremost priorities.   Available in six languages, the

NEWS DESK

Al Masaood Automobiles Introduces 0% Finance Campaign Across Select Nissan Models

PR News Desk 23/09/2025

Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Al Dhafra Region, has announced the launch of a new campaign designed to make vehicle ownership simpler, smarter, and more convenient. The campaign offers 0% finance across a selection of Nissan’s most popular models, including the Magnite, Altima, X-Trail, Pathfinder, […]

NEWS DESK

Al Masaood Automobiles Extends “Buy Now Pay in 2026” Campaign

PR News Desk 28/07/2025

Al Masaood Automobiles, the authorised distributor for Nissan, INFINITI and Renault in Abu Dhabi, Al Ain, and the Al Dhafra Region, has extended its popular “Buy Now Pay in 2026” campaign across both its new and Certified Pre-Owned Vehicles (CPOVs). This initiative provides customers with greater financial flexibility, offering immediate vehicle delivery and deferred

NEWS DESK

DUBAI AUTODROME TO STAGE A PACKED MOTORSPORT SEASON AFTER HISTORIC LANDMARK CAMPAIGN

PR News Desk 30/05/2025

Dubai Autodrome General Manager Faisal Al Sahlawi has said the new 2025/26 motorsport season will be one of its busiest after reflecting on an “incredible” milestone campaign that attracted a record-breaking attendance at 24H Dubai during its 20th anniversary celebrations. Dubai Autodrome, a subsidiary of Union Properties, recently closed out its season after hosting more

NEWS DESK

Get Rewarded with 5X Etihad Guest Miles in Aldar’s ‘Spend and Earn’ Campaign

PR News Desk 27/05/2025

Aldar has announced the launch of ‘Spend and Earn 5x Etihad Guest Miles’, a new campaign in collaboration with Etihad Guest and Darna. Running from 26 May to 1 June 2025, the activation will roll out across Yas Mall, WTC Abu Dhabi, Al Jimi Mall, and Al Hamra Mall. Visitors who sign up on both […]

NEWS DESK

Yango Ads Wins Silver at SMARTIES MENA for ‘Journey into Her Story’ Campaign

PR News Desk 23/05/2025

Yango Ads, the Ad Tech division of Yango Group, a global tech company, has won the Silver award in the Real-Time Marketing category at the MMA MENA SMARTIES™ 2025 for its campaign “Journey into Her Story,” created in partnership with Al-Futtaim Toyota, Memac Ogilvy and PHD Media MENA. Launched to commemorate Emirati Women’s Day last […]

NEWS DESK

OKX Launches “A New Alternative: Manchester City” Campaign

PR News Desk 16/05/2025

OKX, a leading global blockchain technology company, and Official Partner of Manchester City, has launched its latest global campaign, A New Alternative: Manchester City. This new initiative marks the latest campaign between the two brands, blending football, culture, and blockchain innovation to create “A New Alternative: Manchester City”. At the heart of

NEWS DESK

First-Ever AI Agent for Social Media Campaign Planning Debuts, Ushering in the Future of Intelligent Marketing

PR News Desk 07/05/2025

In a rapidly embracing technological evolution, AgenticAgencyLife.ai proudly announces a groundbreaking milestone: the launch of the first-ever live AI Agent for Social Media Campaign planning in the GCC. This marks a pivotal moment not only for the creators but for the entire regional ecosystem of brands and agencies, who now face a compelling call to […]

NEWS DESK

Daman Launches Nationwide Health Insurance Literacy Campaign to Empower Informed Choices

PR News Desk 17/04/2025

The National Health Insurance Company – Daman, a subsidiary of PureHealth, the largest healthcare group in the Middle East, has launched a first-of-its-kind nationwide initiative designed to enhance health insurance literacy and empower the public to make more informed choices about their healthcare coverage. Launched during Abu Dhabi Global Health Week 2025, the

NEWS DESK

BLOOMINGDALE’S ECO-CONSCIOUS CAMPAIGN: HONORING BEAUTY, STYLE, AND SUSTAINABILITY

PR News Desk 10/04/2025

Bloomingdale’s is unveiling its Eco-Conscious Campaign from April 4 to May 4, celebrating the fusion of style and sustainability. The campaign champions fashion-forward pieces and beauty must-haves from brands leading the way in environmentally responsible practices, offering a curated selection that blends sophistication with a mindful approach to modern living. This

NEWS DESK

Bridgestone launches ‘LAP OF LOVE’ campaign to redefine child safety in cars in UAE, KSA, Egypt and Morocco

PR News Desk 26/03/2025

Bridgestone EMEA, a global leader in tyres and sustainable mobility solutions, launched the ‘LAP OF LOVE’ campaign in association with the Roads and Transport Authority (RTA) across the UAE and it is also being rolled out in Saudi Arabia, Egypt, and Morocco. The campaign marks an exceptional milestone in Bridgestone’s ongoing commitment to enhancing road […]

NEWS DESK

Mohammed Bin Rashid Housing Establishment Launches the Third Edition of “Bashaer Al Khair” Campaign

PR News Desk 03/03/2025

Mohammed Bin Rashid Housing Establishment (MBRHE) has launched the third edition of the “Bashaer Al Khair” campaign, aiming to support more than 2,500 eligible families during the Holy Month of Ramadan. The initiative reaffirms the establishment’s commitment to strengthening social cohesion and fostering values of solidarity and giving. The campaign will

Lifestyle Sport

Adidas unveils new global brand campaign

News Desk 23/02/2025

Highlighting the power of positivity in sport Adidas has launched a new global brand campaign, focusing on the crucial role of positivity from coaches, parents, teammates, and supporters in helping athletes believe in themselves. The campaign introduces the concept of the ‘Sideline Effect’, highlighting the significant impact that both negative and positive behaviours from

NEWS DESK

Century Financial debuts ‘Make Friends with Market Trends’ campaign

PR News Desk 11/02/2025

In an industry filled with trading platforms and investment solutions, investors often struggle to cut through the noise and make informed decisions. With constant market shifts and overwhelming data, today’s traders seek more than just analysis. To help investors understand trends, embrace both the highs and lows of the market and trade smarter, Century Financial’s […]

NEWS DESK

‘World’s Coolest Winter’ campaign successfully concludes its 5th edition

PR News Desk 07/02/2025

The Ministry of Economy announced the conclusion of the fifth edition of the ‘World’s Coolest Winter’ campaign, which ran for six weeks from December 16, 2024, under the theme ‘Green Tourism’. The campaign was launched in collaboration between the Ministry of Economy, the National Agricultural Center, and local tourism authorities from across the UAE. The […]

NEWS DESK

Tally Solutions unveils its latest campaign ‘Perfectly Simple’

PR News Desk 21/12/2024

Tally Solutions, a leading technology company providing business management software for small and medium businesses, launched its new digital campaign, ‘Perfectly Simple’. The campaign features a series of dynamic digital films that bring to life TallyPrime’s intuitive and comprehensive business management and compliance capabilities, in Arabic and English. The

NEWS DESK

Radisson Resort Ras Al Khaimah Marjan Island takes part in the “Clean Up the UAE” 2024 Campaign

PR News Desk 18/12/2024

Radisson Resort Ras Al Khaimah Marjan Island participated in the ‘Clean Up the UAE’ 2024 campaign by the Emirates Environmental Group This year, the Emirates Environmental Group has organized the Annual Clean UAE campaign to enhance, beautify and restore the ecosystems in the country, and primarily to raise awareness on Environmental Protection. The campaign was […]

NEWS DESK

A Nation United for Sustainability: Emirates Environmental Group Concludes the 23rd Edition of the “Clean UAE” Campaign

PR News Desk 15/12/2024

The Emirates Environmental Group (EEG) proudly announced the conclusion of the 23rd cycle of its nation-wide ‘Clean UAE’ campaign in the Emirate of Umm Al Quwain on 14th December. The Clean UAE campaign 2024 was rolled out on 5th December with a string of clean-up activities that spanned all seven emirates. The closing ceremony was […]

NEWS DESK

TCL AND ARSENAL UNITE TO INSPIRE GREATNESS ON AND OFF THE PITCH IN LATEST CAMPAIGN

PR News Desk 05/12/2024

In a world where teamwork and innovation drive greatness, TCL, a global leader in consumer electronics, has partnered with Arsenal to celebrate the power of unity and collaboration. In their latest campaign, Arsenal players Declan Rice, Mikel Merino, and Ben White star to showcase how resilience and team spirit can pave the way for greatness […]

NEWS DESK

Yas Mall Celebrates 10th Anniversary with Exciting ‘Spend and Win’ Campaign

PR News Desk 27/11/2024

In celebration of its 10th anniversary, Yas Mall is excited to announce a new ‘Spend and Win’ campaign. Running from 22 November to 3 December 2024, shoppers can look forward to incredible daily prizes and an exhilarating grand prize worth over AED500,000 in total. Each day, one lucky shopper can win an Aldar Gift Card […]