Campaign

NEWS DESK

Bridgestone launches ‘LAP OF LOVE’ campaign to redefine child safety in cars in UAE, KSA, Egypt and Morocco

PR News Desk 26/03/2025

Bridgestone EMEA, a global leader in tyres and sustainable mobility solutions, launched the ‘LAP OF LOVE’ campaign in association with the Roads and Transport Authority (RTA) across the UAE and it is also being rolled out in Saudi Arabia, Egypt, and Morocco. The campaign marks an exceptional

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Mohammed Bin Rashid Housing Establishment Launches the Third Edition of “Bashaer Al Khair” Campaign

PR News Desk 03/03/2025

Mohammed Bin Rashid Housing Establishment (MBRHE) has launched the third edition of the “Bashaer Al Khair” campaign, aiming to support more than 2,500 eligible families during the Holy Month of Ramadan. The initiative reaffirms the establishment’s commitment to strengthening social cohesion and fostering values of solidarity and giving. The campaign will

Lifestyle Sport

Adidas unveils new global brand campaign

News Desk 23/02/2025

Highlighting the power of positivity in sport Adidas has launched a new global brand campaign, focusing on the crucial role of positivity from coaches, parents, teammates, and supporters in helping athletes believe in themselves. The campaign introduces the concept of the ‘Sideline Effect’, highlighting the significant impact that both negative and positive behaviours from

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Century Financial debuts ‘Make Friends with Market Trends’ campaign

PR News Desk 11/02/2025

In an industry filled with trading platforms and investment solutions, investors often struggle to cut through the noise and make informed decisions. With constant market shifts and overwhelming data, today’s traders seek more than just analysis. To help investors understand trends, embrace both the highs and lows of the market and trade smarter, Century Financial’s […]

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‘World’s Coolest Winter’ campaign successfully concludes its 5th edition

PR News Desk 07/02/2025

The Ministry of Economy announced the conclusion of the fifth edition of the ‘World’s Coolest Winter’ campaign, which ran for six weeks from December 16, 2024, under the theme ‘Green Tourism’. The campaign was launched in collaboration between the Ministry of Economy, the National Agricultural Center, and local tourism authorities from across the UAE. The […]

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Tally Solutions unveils its latest campaign ‘Perfectly Simple’

PR News Desk 21/12/2024

Tally Solutions, a leading technology company providing business management software for small and medium businesses, launched its new digital campaign, ‘Perfectly Simple’. The campaign features a series of dynamic digital films that bring to life TallyPrime’s intuitive and comprehensive business management and compliance capabilities, in Arabic and English. The

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Radisson Resort Ras Al Khaimah Marjan Island takes part in the “Clean Up the UAE” 2024 Campaign

PR News Desk 18/12/2024

Radisson Resort Ras Al Khaimah Marjan Island participated in the ‘Clean Up the UAE’ 2024 campaign by the Emirates Environmental Group This year, the Emirates Environmental Group has organized the Annual Clean UAE campaign to enhance, beautify and restore the ecosystems in the country, and primarily to raise awareness on Environmental Protection. The campaign was […]

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A Nation United for Sustainability: Emirates Environmental Group Concludes the 23rd Edition of the “Clean UAE” Campaign

PR News Desk 15/12/2024

The Emirates Environmental Group (EEG) proudly announced the conclusion of the 23rd cycle of its nation-wide ‘Clean UAE’ campaign in the Emirate of Umm Al Quwain on 14th December. The Clean UAE campaign 2024 was rolled out on 5th December with a string of clean-up activities that spanned all seven emirates. The closing ceremony was […]

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TCL AND ARSENAL UNITE TO INSPIRE GREATNESS ON AND OFF THE PITCH IN LATEST CAMPAIGN

PR News Desk 05/12/2024

In a world where teamwork and innovation drive greatness, TCL, a global leader in consumer electronics, has partnered with Arsenal to celebrate the power of unity and collaboration. In their latest campaign, Arsenal players Declan Rice, Mikel Merino, and Ben White star to showcase how resilience and team spirit can pave the way for greatness […]

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Yas Mall Celebrates 10th Anniversary with Exciting ‘Spend and Win’ Campaign

PR News Desk 27/11/2024

In celebration of its 10th anniversary, Yas Mall is excited to announce a new ‘Spend and Win’ campaign. Running from 22 November to 3 December 2024, shoppers can look forward to incredible daily prizes and an exhilarating grand prize worth over AED500,000 in total. Each day, one lucky shopper can win an Aldar Gift Card […]

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Mohammed bin Rashid Housing Establishment Announces the Launch of the “Future Housing” Awareness Campaign

PR News Desk 22/11/2024

The Mohammed bin Rashid Housing Establishment (MBRHE) has announced the launch of a new awareness campaign titled “Future Housing,” targeting government entities, students, and customers. The campaign aims to raise awareness about the innovative and sustainable housing services provided by the establishment, enhancing social and economic stability while supporting Dubai

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Sustainability at the Core of the “EUROPEAN RICE” Campaign

PR News Desk 12/11/2024

The “EUROPEAN RICE” campaign, an EU-funded initiative dedicated to promoting European rice in the UAE, is grounded in a commitment to advancing sustainable agricultural practices that are beneficial for both the environment and consumers. With increasing awareness of the need to preserve natural resources, EU rice farmers have adopted forward-thinking methods

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FLOKI Announces Dubai Takeover with WAFI Mall Campaign

PR News Desk 07/11/2024

FLOKI is thrilled to announce its latest marketing push, a four-week campaign at the iconic WAFI Mall in Dubai. From November 8 to December 5, FLOKI’s brand presence will light up 18 digital screens across one of Dubai’s most renowned shopping destinations, marking a major part of our larger Dubai takeover initiative. WAFI Mall draws […]

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Dubai Jewellery Group Unveils Dazzling Diwali Campaign

PR News Desk 18/10/2024

Dubai Jewellery Group is thrilled to announce its spectacular Diwali promotion designed to give jewellery enthusiasts the opportunity to shine bright this festive season. From October 20 to November 7, customers purchasing AED 500 worth of jewellery will automatically enter a draw to win one of 30 vouchers, each valued at AED 5,000, totaling an […]

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Bawabat Al Sharq Mall Rewards Visitors with iPhone 16 Pro Max Devices through “Dine & Win” Campaign

PR News Desk 17/10/2024

There’s no shortage of exciting new experiences at Bawabat Al Sharq Mall. Whether shopping, entertainment, or exceptional culinary destinations, families and friends can gather and create unforgettable memories. This time, Bawabat Al Sharq Mall is creating more joyful moments by rewarding diners with valuable prizes as part of the “Dine & Win” campaign. Starting

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Dubai Airports takes wellness to new heights with a month-long campaign

PR News Desk 17/10/2024

Dubai Airports is taking wellness to new heights with a month-long campaign focused on physical and mental health for both guests and employees. Recognising that travel can be both enjoyable and stressful, this initiative aims to address the growing concern of travel anxiety and promote a more relaxed and supportive airport experience. According to the […]

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Emirates Environmental Group Launches the 23rd Edition of “Clean UAE” Campaign on December 5th

PR News Desk 16/10/2024

The Emirates Environmental Group (EEG) announced the launch of the 23rd edition of its highly impactful annual campaign the “Clean UAE. It is set to kick off on December 5th under the patronage of the Ministry of Climate Change and Environment. The campaign presents a unique opportunity for sponsors, public & private sector organisations, academia […]

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Jaipur Rugs Unveils ‘Court of Carpets’ Campaign

PR News Desk 08/10/2024

Jaipur Rugs, the global leader in handcrafted luxury rugs, is excited to announce the launch of its new ‘Court of Carpets’ campaign featuring international tennis star Rohan Bopanna. The campaign draws a creative parallel between the precision, skill, and artistry of tennis and the meticulous craftsmanship behind each Jaipur Rugs creation. This groundbreaking collaboration

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Emirates Islamic announces prize winners of ‘Save and Win’ Campaign

News Desk 24/06/2024

Emirates Islamic, one of the leading Islamic financial institutions in the UAE, has announced the grand prize winners of its Save and Win campaign, designed to encourage savings and promoting overall financial wellbeing of customers. UAE National Abdulla Khalifa Mohammed Khamis Zayed won a Tesla Model Y, 22ARC FZ LLC won a Tesla Model X […]

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Family Development Foundation organises interactive ‘Sustainable Integration and Partnerships Forum’ session

News Desk 21/06/2024

The Family Development Foundation (FDF) collaborated with the Abu Dhabi Public Health Centre to conduct an interactive session titled ‘Sustainable Integration and Partnerships Forum’ under the social media campaign ‘Kindness and Mercy’. The campaign reflects the vision and guidance of H.H. Sheikha Fatima bint Mubarak, ‘Mother of the Nation’, Chairwoman of the General