Campaign

NEWS DESK

Careem shares key customer trends during Ramadan

News Desk 26/03/2026

Careem reports key customer trends across the Everything App during the Holy Month of Ramadan 2026. This Ramadan coincided with a period of heightened regional uncertainty, and the impact was felt across communities throughout the UAE. During this time, Careem worked closely with local

NEWS DESK

Azizi Developments records AED 2 Billion in sales during month-long Ramadan campaign

News Desk 25/03/2026

Azizi Developments, a leading private developer in the UAE, has recorded AED 2 billion in sales during its month-long Ramadan program held at the Meydan Hotel Ballroom. This milestone reflects continued appetite for Azizi’s diverse residential offerings, reaffirming the strength of Dubai’s real estate market and the sector’s ongoing momentum.   Mr. Farhad Azizi, Group

NEWS DESK

LG Electronics Honors Motherhood Across Generations with ‘A Mother Like No Other’ Campaign

News Desk 18/03/2026

Mother’s Day, a celebration of timeless love and a bond that transcends generations. Celebrating this occasion, LG Electronics is proud to honour this journey with its heartfelt campaign, “A Mother Like No Other,” highlighting the evolving role of modern mothers and the meaningful connections between generations.   Rooted in empathy, steeped in innovation, and wrapped

NEWS DESK

HRE Development contributes AED 100 million in support of the “Mother of the Nation Endowment for Orphans” campaign

News Desk 16/03/2026

HRE Development has contributed AED 100 million in support of the “Mother of the Nation Endowment for Orphans” campaign, launched by the Endowments and Minors’ Funds Authority – Awqaf Abu Dhabi under the patronage of His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE. The contribution comes amid growing participation from individuals […]

NEWS DESK

The Sons of Hamad Suhail Al Khaili Support the “Mother of the Nation Endowment for Orphans” Campaign with Development Projects Worth AED 100 Million

News Desk 13/03/2026

The sons of Hamad Suhail Al Khaili have announced their support for the “Mother of the Nation Endowment for Orphans” campaign through the implementation of development projects worth AED 100 million, as part of their commitment to supporting national initiatives with sustainable social impact. This initiative comes in support of the “Mother of the Nation […]

NEWS DESK

Samsung Presents ‘Switch to an Elevated AI Living Experience’ with Exclusive Offers This Ramadan

News Desk 17/02/2026

Samsung Gulf Electronics announced the launch of its new Ramadan campaign “Switch to an Elevated AI Living Experience”, offering enhanced AI Living across a wide range of its products. This includes exclusive offers on Samsung.com and Shop App to support consumers with access to everyday productivity and help individuals and families switch from everyday chaos […]

NEWS DESK

Dubai Land Department strengthens rental market awareness through new ‘Ejari’ campaign

News Desk 06/01/2026

Dubai Land Department (DLD) has launched an awareness campaign on the ‘Ejari’ system as part of its ongoing initiatives to reach all customer segments. This aligns with the DLD’s continued commitment to raising awareness of lease registration procedures, regulating the landlord-tenant relationship, and enhancing the customer experience in Dubai’s rental market, while

NEWS DESK

This Festive Season, Ride for a Cause with Zed’s ‘United in the Journey’ Campaign

News Desk 19/12/2025

As Dubai gears up for the festive season, Zed, the city’s homegrown ride-hailing platform, is inviting residents and visitors to travel with purpose through its month-long community initiative, ‘United in the Journey’. Running from 2nd December 2025 to 2nd January 2026, the campaign transforms 54 Zed cabs into moving artworks, each wrapped in illustrations created […]

NEWS DESK

Al Masaood Automobiles Launches Limited-Time End-of-Year Campaign on INFINITI QX80

News Desk 18/12/2025

Al Masaood Automobiles, the authorised distributor for INFINITI in Abu Dhabi, Al Ain, and the Al Dhafra Region, has unveiled a limited end-of-year ownership campaign for the INFINITI QX80, offering discerning customers a refined opportunity to acquire the brand’s flagship luxury SUV through a choice of tailored ownership packages.   The campaign has been designed […]

NEWS DESK

Clean UAE 2025 Commences in Dubai with Resounding Success and Unprecedented Community Engagement

News Desk 06/12/2025

The 24th cycle of the Clean UAE campaign, organised by the Emirates Environmental Group (EEG) under the patronage of the Ministry of Climate Change and Environment, commenced its nationwide journey in Dubai with exceptional vigour—setting an electrifying tone for what promises to be one of the campaign’s most compelling editions to date. The much-anticipated launch […]

NEWS DESK

LG Reaffirms Universal Value of Life Through AI-Powered Brand Campaign

PR News Desk 26/09/2025

LG Electronics (LG) today announced the success of its AI-powered Radio Optimism campaign, which revealed a universal truth: despite the rapid advances in technology, love and gratitude toward family and loved ones remain life’s foremost priorities.   Available in six languages, the creative platform inspired people globally to create more than 700,000 personalized

NEWS DESK

Al Masaood Automobiles Introduces 0% Finance Campaign Across Select Nissan Models

PR News Desk 23/09/2025

Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Al Dhafra Region, has announced the launch of a new campaign designed to make vehicle ownership simpler, smarter, and more convenient. The campaign offers 0% finance across a selection of Nissan’s most popular models, including the Magnite, Altima, X-Trail, Pathfinder, […]

NEWS DESK

Al Masaood Automobiles Extends “Buy Now Pay in 2026” Campaign

PR News Desk 28/07/2025

Al Masaood Automobiles, the authorised distributor for Nissan, INFINITI and Renault in Abu Dhabi, Al Ain, and the Al Dhafra Region, has extended its popular “Buy Now Pay in 2026” campaign across both its new and Certified Pre-Owned Vehicles (CPOVs). This initiative provides customers with greater financial flexibility, offering immediate vehicle delivery and deferred

NEWS DESK

DUBAI AUTODROME TO STAGE A PACKED MOTORSPORT SEASON AFTER HISTORIC LANDMARK CAMPAIGN

PR News Desk 30/05/2025

Dubai Autodrome General Manager Faisal Al Sahlawi has said the new 2025/26 motorsport season will be one of its busiest after reflecting on an “incredible” milestone campaign that attracted a record-breaking attendance at 24H Dubai during its 20th anniversary celebrations. Dubai Autodrome, a subsidiary of Union Properties, recently closed out its season after hosting more

NEWS DESK

Get Rewarded with 5X Etihad Guest Miles in Aldar’s ‘Spend and Earn’ Campaign

PR News Desk 27/05/2025

Aldar has announced the launch of ‘Spend and Earn 5x Etihad Guest Miles’, a new campaign in collaboration with Etihad Guest and Darna. Running from 26 May to 1 June 2025, the activation will roll out across Yas Mall, WTC Abu Dhabi, Al Jimi Mall, and Al Hamra Mall. Visitors who sign up on both […]

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Yango Ads Wins Silver at SMARTIES MENA for ‘Journey into Her Story’ Campaign

PR News Desk 23/05/2025

Yango Ads, the Ad Tech division of Yango Group, a global tech company, has won the Silver award in the Real-Time Marketing category at the MMA MENA SMARTIES™ 2025 for its campaign “Journey into Her Story,” created in partnership with Al-Futtaim Toyota, Memac Ogilvy and PHD Media MENA. Launched to commemorate Emirati Women’s Day last […]

NEWS DESK

OKX Launches “A New Alternative: Manchester City” Campaign

PR News Desk 16/05/2025

OKX, a leading global blockchain technology company, and Official Partner of Manchester City, has launched its latest global campaign, A New Alternative: Manchester City. This new initiative marks the latest campaign between the two brands, blending football, culture, and blockchain innovation to create “A New Alternative: Manchester City”. At the heart of

NEWS DESK

First-Ever AI Agent for Social Media Campaign Planning Debuts, Ushering in the Future of Intelligent Marketing

PR News Desk 07/05/2025

In a rapidly embracing technological evolution, AgenticAgencyLife.ai proudly announces a groundbreaking milestone: the launch of the first-ever live AI Agent for Social Media Campaign planning in the GCC. This marks a pivotal moment not only for the creators but for the entire regional ecosystem of brands and agencies, who now face a compelling call to […]

NEWS DESK

Daman Launches Nationwide Health Insurance Literacy Campaign to Empower Informed Choices

PR News Desk 17/04/2025

The National Health Insurance Company – Daman, a subsidiary of PureHealth, the largest healthcare group in the Middle East, has launched a first-of-its-kind nationwide initiative designed to enhance health insurance literacy and empower the public to make more informed choices about their healthcare coverage. Launched during Abu Dhabi Global Health Week 2025, the

NEWS DESK

BLOOMINGDALE’S ECO-CONSCIOUS CAMPAIGN: HONORING BEAUTY, STYLE, AND SUSTAINABILITY

PR News Desk 10/04/2025

Bloomingdale’s is unveiling its Eco-Conscious Campaign from April 4 to May 4, celebrating the fusion of style and sustainability. The campaign champions fashion-forward pieces and beauty must-haves from brands leading the way in environmentally responsible practices, offering a curated selection that blends sophistication with a mindful approach to modern living. This