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January 12, 2025
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SAMSUNG MENA ANNOUNCES INTERNATIONAL FOOTBALL PLAYER ACHRAF HAKIMI AS NEW GALAXY BRAND AMBASSADOR

Samsung Electronics Middle East and North Africa (MENA) is excited to announce Achraf Hakimi, professional football player for global football team and the Morocco national team, as its new Galaxy Brand Ambassador. This strategic collaboration marks the launch of the highly anticipated ‘The Next Big Thing Is You’ campaign, aligning the Galaxy brand with Hakimi’s […]
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Samsung brings Galaxy AI Pioneers program to UAE classrooms

Samsung Gulf Electronics has announced the expansion of its Galaxy AI Pioneers (GAIP) program, bringing artificial intelligence education directly into UAE classrooms. The in-school program will train more than 4,000 students across prestigious schools in Dubai and Abu Dhabi in AI, AI, Coding, content creation and online safety, among other AI-related disciplines. 
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SAMSUNG TEAMS UP WITH FIVE HOME GROWN BRANDS LAUNCHING ‘THE FLIPSIDE FASHION COLLECTION’ INSPIRED BY MODERN CULTURE

Samsung Electronics Middle East and North Africa (MENA) proudly presents ‘The Flipside Collection’, a regional campaign featuring the creative visions of five unique homegrown fashion brands. Each brand brings their distinct style and a powerful connection to their culture, reimagining modern design through the lens of self-expression. Guided by the design of the Galaxy Z
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Samsung’s AI-Powered Innovations Honored by Consumer Technology Association

Samsung Electronics Co., Ltd., a global leader in technology, today announced that its newest products and services have been recognized by the prestigious CES® 2025 Innovation Awards, including four “Best of Innovation” winners, from the Consumer Technology Association (CTA)®. These recognitions come two months ahead of CES® 2025 — the world’s largest and most influential
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Samsung Sets New Benchmark in TV Security

Samsung Electronics Co., Ltd. today announced that its proprietary cryptography module, Samsung CryptoCore,[1] has earned the prestigious FIPS 140-3 certification[2] from the National Institute of Standards and Technology (NIST). This certification underscores Samsung’s commitment to providing industry-leading security and data protection for Smart TV users. “As home
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SAMSUNG ELECTRONICS UNVEILS ‘GALAXY CIRCLE’ – AN EXCLUSIVE COMMUNITY FOR EMERGING CONTENT CREATORS IN MENA

Samsung Electronics Middle East and North Africa (MENA) announces the launch of its newest regional program, Galaxy Circle, inviting aspiring young creators to apply and join a vibrant community of passionate individuals. The Galaxy Circle is aimed at emerging content creators under 30 who are active on TikTok and Instagram, with passions ranging from photography, […]