Samsung

NEWS DESK

SAMSUNG MENA ANNOUNCES INTERNATIONAL FOOTBALL PLAYER ACHRAF HAKIMI AS NEW GALAXY BRAND AMBASSADOR

PR News Desk 18/12/2024

Samsung Electronics Middle East and North Africa (MENA) is excited to announce Achraf Hakimi, professional football player for global football team and the Morocco national team, as its new Galaxy Brand Ambassador. This strategic collaboration marks the launch of the highly anticipated ‘The

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Samsung brings Galaxy AI Pioneers program to UAE classrooms

PR News Desk 17/12/2024

Samsung Gulf Electronics has announced the expansion of its Galaxy AI Pioneers (GAIP) program, bringing artificial intelligence education directly into UAE classrooms. The in-school program will train more than 4,000 students across prestigious schools in Dubai and Abu Dhabi in AI, AI, Coding, content creation and online safety, among other AI-related disciplines. 

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Samsung and Dubai Media Incorporated join forces to champion emerging musical talent in the region

PR News Desk 13/12/2024

Samsung Gulf Electronics has announced a landmark partnership with Dubai Media Incorporated to support the second season of the region’s highest-rated singing competition show, X-Factor Dubai, which airs weekly on Dubai TV. Powered by Samsung, the brand has integrated its cutting-edge technology and innovation throughout the show’s production, creating an

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SAMSUNG TEAMS UP WITH FIVE HOME GROWN BRANDS LAUNCHING ‘THE FLIPSIDE FASHION COLLECTION’ INSPIRED BY MODERN CULTURE

PR News Desk 12/12/2024

Samsung Electronics Middle East and North Africa (MENA) proudly presents ‘The Flipside Collection’, a regional campaign featuring the creative visions of five unique homegrown fashion brands. Each brand brings their distinct style and a powerful connection to their culture, reimagining modern design through the lens of self-expression. Guided by the design of the Galaxy Z

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Last chance to save big this Black Friday with Samsung

PR News Desk 01/12/2024

The countdown has begun – Samsung’s epic Black Friday offers are nearing their end. Shoppers have a final opportunity to snag a deal on Samsung.com and the Samsung Shop App on a selection of products, with discounts of up to 43% on the most sought-after Galaxy smartphones, smartwatches, TVs, home appliances and more. Until December […]

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Samsung reimagines home automation with AI-powered SmartThings ecosystem

PR News Desk 28/11/2024

Samsung Gulf Electronics continues to enhance its breakthrough SmartThings platform, taking connected living to new heights. The latest innovations in the SmartThings ecosystem introduce advanced AI-driven features that promise to revolutionize home management, energy efficiency, and family care. These advances align with increasing traction for home automation in the UAE

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Samsung’s AI-Powered Innovations Honored by Consumer Technology Association

PR News Desk 25/11/2024

Samsung Electronics Co., Ltd., a global leader in technology, today announced that its newest products and services have been recognized by the prestigious CES® 2025 Innovation Awards, including four “Best of Innovation” winners, from the Consumer Technology Association (CTA)®. These recognitions come two months ahead of CES® 2025 — the world’s largest and most influential

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Samsung Sets New Benchmark in TV Security

PR News Desk 13/11/2024

Samsung Electronics Co., Ltd. today announced that its proprietary cryptography module, Samsung CryptoCore,[1] has earned the prestigious FIPS 140-3 certification[2] from the National Institute of Standards and Technology (NIST). This certification underscores Samsung’s commitment to providing industry-leading security and data protection for Smart TV users. “As home

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Samsung inspires future tech leaders at inaugural Samsung Gulf Open Day

PR News Desk 11/11/2024

Samsung Gulf Electronics marked its corporate founding anniversary with a special Samsung Gulf Open Day, bringing together industry experts and Samsung Innovation Campus (SIC) students in a dynamic knowledge-sharing environment at SmartThings Home Dubai. The event featured an extensive program of interactive workshops and mentorship sessions led by Samsung’s

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Samsung Electronics Ranked as a Top 5 Global Brand for the Fifth Consecutive Year with $100.8 Billion in Brand Value

PR News Desk 08/11/2024

Samsung Electronics Co., Ltd. today announced it has been recognized by Interbrand, a global brand consultancy, as a “Global Top 5” brand for the fifth year in a row. Interbrand releases its list of “Best Global Brands” each year, and on this year’s list, it was revealed that Samsung’s brand value reached $100.8 billion and […]

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Galaxy Watch Shows Strong Correlation With Clinical and Sports Science Equipment

PR News Desk 04/11/2024

Samsung Electronics Co., Ltd. together with the University of Michigan, today announced that the University of Michigan Human Performance & Sport Science Center (HPSSC) — renowned for its integrated and comprehensive sport, exercise, and human performance-related research and education — has validated the high accuracy of Samsung Galaxy Watch’s fitness tracking

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Samsung Offers 2-year Extended Warranty for Premium TVs for GCC Customers

PR News Desk 03/11/2024

Samsung Gulf Electronics has announced a new Samsung Care extended warranty program, providing its customers in Bahrain, Kuwait, Oman and Qatar an extra year of coverage on select premium TVs, and extending the total warranty period to two years. The offer, valid on purchases until December 23rd, 2024, applies to select Samsung 98″ line-up or […]

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SAMSUNG ELECTRONICS UNVEILS ‘GALAXY CIRCLE’ – AN EXCLUSIVE COMMUNITY FOR EMERGING CONTENT CREATORS IN MENA

PR News Desk 30/10/2024

Samsung Electronics Middle East and North Africa (MENA) announces the launch of its newest regional program, Galaxy Circle, inviting aspiring young creators to apply and join a vibrant community of passionate individuals. The Galaxy Circle is aimed at emerging content creators under 30 who are active on TikTok and Instagram, with passions ranging from photography, […]

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Travel Beyond Boundaries With the Galaxy Z Fold6 and Z Flip6

News Desk 09/10/2024

When Galaxy AI[1] meets the intuitive versatility of the Galaxy Z series, new ways of communication open up – particularly for travelers. With Galaxy AI, Samsung is making it much easier, more natural, and more enjoyable than ever before to experience the world. Whether exploring new places or sightseeing occasionally, AI is opening new opportunities […]

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Galaxy S24 Series Expands With S24 FE in UAE

PR News Desk 04/10/2024

Samsung Gulf Electronics today announced the availability of the Galaxy S24 FE in the UAE, the latest addition to the Galaxy AI[i] ecosystem that delivers premium mobile experiences to more users. Powered by the AI-based ProVisual Engine and Galaxy AI’s Photo Assist features, Galaxy S24 FE showcases an enhanced camera setup that empowers users to […]

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Try Galaxy, Your Gateway to New Samsung Experiences

PR News Desk 27/09/2024

Planning to switch phones but the task of relearning a new mobile experience sounds challenging? Try Galaxy is the solution for you. With the most recent update of Try Galaxy, Samsung introduces updates to the core experiences of the One UI 6.1.1, Galaxy AI features and Samsung’s latest foldable and wearable devices. With Galaxy AI […]

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10 Years With Samsung SmartThings: Revolutionizing the Smart Home

PR News Desk 26/09/2024

Samsung SmartThings has been leading the way in connected living for a decade — consistently redefining home automation and setting the standard for efficiency and security. With the power to control devices in the home using a smartphone, SmartThings streamlines routines with personalized notifications and advanced automation features to make lives more convenient every

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Samsung launches ‘Better Together’ in partnership with Shahid, TOD, Yango Play

PR News Desk 24/09/2024

Samsung Gulf Electronics has announced the launch of its ‘Better Together’ campaign across the Gulf, in collaboration with leading VOD platforms Shahid, TOD, Yango Play, and OSN+. This strategic partnership demonstrates Samsung’s commitment to delivering the ultimate TV viewing experience, bringing consumers closer to their favourite entertainment, sports, and local

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Samsung and Benefit launch ‘Flip.Set.Glow’ campaign, a stylish fusion of tech and beauty

PR News Desk 21/09/2024

Samsung Electronics Middle East and North Africa and Benefit Cosmetics have joined forces to introduce ‘Flip.Set.Glow.’, an exciting campaign at the intersection of technology and beauty. This innovative collaboration joins Samsung’s cutting-edge Galaxy Z Flip6 with Benefit’s beloved beauty essentials, creating the ultimate on-the-go ensemble for

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National Programme for Coders, Samsung partner to empower UAE youth with digital skills through Galaxy AI Pioneers programme

PR News Desk 20/09/2024

The National Programme for Coders and Samsung Gulf Electronics have announced the start of registration for its latest youth training programme, Galaxy AI Pioneers, designed to introduce UAE nationals and residents aged 12-17 to the dynamic field of Artificial Intelligence (AI). Following the successful Samsung Innovation Campus initiative on the sidelines of the UAE AI