Samsung

NEWS DESK

Samsung Advances Galaxy AI and Its Connected Ecosystem at MWC 2026

News Desk 06/03/2026

Samsung Electronics Co., Ltd. unveiled its expanded exhibition at Mobile World Congress (MWC) 2026, being held at Fira Gran Via in Barcelona, Spain from March 2-5. Samsung’s exhibition space builds on the momentum of Galaxy Unpacked, going beyond mobile by demonstrating how Galaxy AI is

NEWS DESK

Samsung raises the bar for AI-native mobile innovation with Galaxy S26 Series and Galaxy Buds4 Series

News Desk 26/02/2026

Samsung Gulf Electronics announced the Galaxy S26 Series, powered by the most intuitive, proactive and adaptive Galaxy AI experiences yet and designed to simplify the tasks people do on their phones every day. From managing plans and finding information to capturing and refining content, Galaxy S26 reduces the effort and number of steps required to […]

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Samsung Unveils All New Galaxy Buds4 Series With Ultimate Sound

News Desk 26/02/2026

Samsung Electronics Co., Ltd. today introduced its latest Galaxy Buds4 Pro and Galaxy Buds4, redefining what premium earbuds can deliver in both superior hi-fi audio and everyday wearability. Built to sound as good as they feel, the Galaxy Buds4 series pairs exceptional sound quality with a more refined, computationally designed fit, bringing Samsung’s most advanced […]

NEWS DESK

Galaxy AI Expands Multi-Agent Ecosystem To Give Users More Choice and Flexibility

News Desk 24/02/2026

Samsung Electronics Co., Ltd. today announced the continued expansion of Galaxy AI, reinforcing its vision for a rich, open and integrated multi-agent ecosystem. Built around Samsung’s vision of AI that reduces effort and steps across everyday tasks, Galaxy AI is designed to help users get things done more naturally with greater choice, flexibility and control. […]

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Samsung Presents ‘Switch to an Elevated AI Living Experience’ with Exclusive Offers This Ramadan

News Desk 17/02/2026

Samsung Gulf Electronics announced the launch of its new Ramadan campaign “Switch to an Elevated AI Living Experience”, offering enhanced AI Living across a wide range of its products. This includes exclusive offers on Samsung.com and Shop App to support consumers with access to everyday productivity and help individuals and families switch from everyday chaos […]

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Samsung and OSN Redefine Home Entertainment With Region’s First Boxless TV Experience

News Desk 03/02/2026

Samsung Electronics MENA and OSN have announced the regional rollout of the OSNtv on Samsung TV Key, following their strategic partnership first unveiled in May 2025. The launch introduces the region’s first boxless TV experience, allowing users to access OSN’s complete entertainment offering directly via Samsung Smart TVs (2021 models onward), with no additional hardware

NEWS DESK

Samsung invites Dubai to discover where art meets technology at Sikka Art & Design Festival 2026

News Desk 30/01/2026

Samsung Gulf Electronics is inviting Dubai residents and visitors to experience the intersection of technology, creativity and innovation through its new partnership with the Dubai Culture and Arts Authority at the Sikka Art & Design Festival 2026, held under the patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai […]

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Coming Soon: A New Layer of Privacy

News Desk 29/01/2026

Our phones are our most personal space, but we use them in the least private places. On the bus, in the elevator, and wherever we’re waiting in line, our digital laundry gets aired in plain view. And as phones become more tailored to our routines and preferences, concerns about privacy are only growing.   That’s […]

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Samsung Reimagines the Future of Design at CES 2026, Guiding Technology for Humanity

News Desk 09/01/2026

Samsung Electronics, Co., Ltd. held the final session in its CES 2026 Tech Forum series, “The Human Side of Tech: Designing a Future Worth Living,” at Samsung’s The First Look space at The Wynn Las Vegas. The panel, moderated by Debbie Millman, host of “Design Matters,” featured Samsung Chief Design Officer Mauro Porcini and industry-leading […]

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Samsung Unveils Vision for the Next Era of Television at CES 2026 VD Deep Dive Session

News Desk 08/01/2026

Samsung Electronics Co., Ltd. hosted a Visual Display (VD) Deep Dive session at CES 2026. Led by SW Yong, President of VD Business at Samsung Electronics, the session was held at The Wynn Las Vegas and highlighted how Samsung is building on two decades of market leadership to redefine the role of the TV in […]

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Samsung Unveils World’s First 130-Inch Micro RGB TV Featuring Next-Generation Color and Bold New Design

News Desk 06/01/2026

Samsung Electronics unveiled the world’s first 130-inch Micro RGB TV (R95H model) at CES 2026, marking the debut of its largest Micro RGB display and a bold new design direction for ultra-premium displays. “Micro RGB represents the peak of our picture quality innovation, and the new 130-inch model takes that vision even further,” said Hun […]

NEWS DESK

Samsung and Amazon collaborate to enhance digital customer experiences across the UAE and Saudi Arabia

News Desk 11/12/2025

Samsung Electronics MENA and Amazon, have signed a Memorandum of Understanding (MoU) advancing their ongoing collaboration to enhance the customer experience, deepen digital integration, and deliver meaningful value through innovation and convenience in the UAE and Saudi Arabia. As part of the MoU, Samsung and Amazon will work together across several key areas to

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Samsung Launches One UI 8.5 Beta for Next-Level Ease of Use

News Desk 08/12/2025

Samsung Electronics Co., Ltd. today announced the One UI 8.5 beta program, introducing new and easier ways to create, connect, and stay safe. One UI 8.5 enables users to do more with less effort, featuring upgrades that enable more seamless actions, device management, and enhanced security. One UI 8.5: What’s New for Content Creation? One […]

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Turkish Airlines Partners with Samsung to Launch Smart Tagged Baggage Service

News Desk 08/12/2025

Turkish Airlines, the airline flying to more countries than any other, has entered into a partnership with Samsung, marking yet another milestone towards its digital transformation efforts aimed to enhance the travel comfort of its guests. Beginning on December 1st, passengers will be able to seamlessly track their baggage using Smart Tagged Baggage Service, powered […]

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Samsung Launches World’s First Micro RGB TV in the UAE

News Desk 25/11/2025

Samsung Gulf Electronics has announced the launch of the world’s first Micro RGB TV in the UAE, setting a new benchmark for premium home entertainment. Combining breakthrough Micro RGB technology, cinematic AI processing, and ultra-premium design, the new flagship TV redefines how people watch, play, and connect in their homes and highlights Samsung’s commitment to […]

NEWS DESK

Time to Break up with Your Phone? Samsung Says #YouDeserveMore

PR News Desk 08/10/2025

Samsung Electronics MENA has kicked off its latest regional campaign, #YouDeserveMore, with an open call to mobile users who feel stuck with phones that haven’t offered anything fresh in years. This is more than an upgrade, it’s a clear message: Why stay stuck with good enough, when better options are in front of you? At […]

NEWS DESK

Samsung and OpenAI Announce Strategic Partnership to Accelerate Advancements in Global AI Infrastructure

PR News Desk 01/10/2025

OpenAI, Samsung Electronics, Samsung SDS, Samsung C&T and Samsung Heavy Industries today announced a letter of intent (LOI) for their strategic partnership to accelerate advancements in global AI data center infrastructure and develop future technologies together in relevant fields. This expansive collaboration will bring together the collective strengths and

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Samsung Art Store Expands Its Modern and Contemporary Art Offering with New Tate Collection

PR News Desk 30/09/2025

Samsung Electronics Co., Ltd. today announced the addition of 15 new artworks from Tate to Samsung Art Store. This expansion builds on the platform’s existing partnerships with renowned institutions like the Art Institute of Chicago, the Museum of Modern Art (MoMA), Thyssen-Bornemisza National Museum and many more. By integrating Tate collection, Samsung Art Store

NEWS DESK

Quantum Dots, Quantum Difference

PR News Desk 29/09/2025

Decoding the science, innovation and cool technology behind Real vs. Fake QLED TVs At the heart of QLED technology lies the quantum dot: Unimaginably tiny semiconductor particles, measuring just 2 to 10 nanometers in size (a human hair is about 80,000 nanometers wide). Though invisible to the naked eye, quantum dots make a visible impact. […]

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Samsung Electronics MENA and FACES Beauty Middle East Partner to Ignite Summer Travel Moments with “The Beauty Trip” Campaign, Shot Exclusively with The Galaxy S25 Series

PR News Desk 04/08/2025

This summer, Samsung Electronics MENA and FACES Beauty Middle East, the region’s pioneering beauty omni-retailer, are excited to announce a dynamic new partnership to launch an energetic summer campaign that celebrates the art of travel, beauty, and self-expression. Faces Beauty Middle East, the go-to destination for beauty lovers across the region, known for offering the