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Samsung

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Meet the Next Chapter of Ultra

For years, Samsung has listened to users asking for bigger screens, better cameras and new ways to connect and create. The demand is clear — an Ultra-experience that goes beyond a simple list of upgraded features in a smaller and more portable form factor. That’s why Galaxy’s next chapter is to provide an experience that […]
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The Future is Now: Samsung’s AI Home experience sets a new standard for connected living in the region

Samsung Gulf Electronics unveiled its AI Home, an immersive concept experience designed to bring to life the brand’s latest innovations in home entertainment, appliances, and connected living, all powered by SmartThings. Hosted in a villa-style smart home, the exclusive launch event highlighted Samsung’s commitment to transforming everyday routines into intelligent,
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Samsung launches expert care service in the UAE

Samsung Gulf Electronics has officially debuted its latest value-added service, S-Care: Expert Care, in the UAE. Designed to elevate the ownership experience of Samsung home appliances, S-Care introduces professional-grade expert cleaning services straight to customers’ homes. Expert Care provides a practical and thorough approach to appliance maintenance, helping to
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SAMSUNG MENA ANNOUNCES INTERNATIONAL FOOTBALL PLAYER ACHRAF HAKIMI AS NEW GALAXY BRAND AMBASSADOR

Samsung Electronics Middle East and North Africa (MENA) is excited to announce Achraf Hakimi, professional football player for global football team and the Morocco national team, as its new Galaxy Brand Ambassador. This strategic collaboration marks the launch of the highly anticipated ‘The Next Big Thing Is You’ campaign, aligning the Galaxy brand with Hakimi’s […]
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SAMSUNG TEAMS UP WITH FIVE HOME GROWN BRANDS LAUNCHING ‘THE FLIPSIDE FASHION COLLECTION’ INSPIRED BY MODERN CULTURE

Samsung Electronics Middle East and North Africa (MENA) proudly presents ‘The Flipside Collection’, a regional campaign featuring the creative visions of five unique homegrown fashion brands. Each brand brings their distinct style and a powerful connection to their culture, reimagining modern design through the lens of self-expression. Guided by the design of the Galaxy Z