Watches and Wonders Geneva 2025 gets ticking this April
Featuring 60 prestigious brands
From April 1 to 7, 2025, Geneva will host one of the most anticipated events in the watchmaking industry—Watches and Wonders Geneva.
This year, the event promises to be more exciting than ever, with 60 prestigious brands, including Bvlgari, and six new independent names, ready to unveil an array of exceptional timepieces and innovations. The event will be a platform for the latest product launches and offer exclusive opportunities for visitors to experience the world of watchmaking in an immersive and personal way.
For the third consecutive year, Watches and Wonders will open its doors to the general public. After four days dedicated to industry professionals, the event, hosted by Watches and Wonders Geneva Foundation (WWGF), will be accessible to watch enthusiasts and collectors from April 5 to April 7, 2025.
The organisers have adapted ticketing options to cater to a wide range of audiences. New features allow visitors to create personalised schedules based on their interests.
Personalised experiences
One of the most exciting new features of Watches and Wonders Geneva 2025 is the ability for visitors to tailor their experience. With a ticket purchase, attendees can create their personalised itinerary, ensuring they make the most of their time at the event. Exclusive presentations of new products will be available, allowing visits to discover the latest creations directly from the brands.
For those looking for deeper insights, expert-led guided tours will offer a fascinating behind-the-scenes look at the intricate artisanry and innovation that go into each timepiece.
Visitors who prefer a more independent journey can explore the show independently, diving into the worlds of some of the most iconic brands in watchmaking. Surprises are guaranteed, with unique events, demonstrations, and exceptional creations waiting to be discovered. It is the perfect opportunity to immerse oneself in horology’s artistry, history, and future.
Innovation at the LAB
Innovation will be a key focus of this year’s event. The LAB space will offer visitors a first-hand look at the future of watchmaking, with brands, startups, and students showcasing cutting-edge technologies, prototypes, and new concepts. This area will explore the future of watchmaking education and the next generation of horologists, providing a dynamic and forward-thinking aspect to the event.
In addition to the LAB, the Auditorium will feature an engaging program of brand presentations and expert lectures. Attendees will learn about the latest developments in the watchmaking industry and gain valuable insights into trends, materials, and techniques shaping the future of fine watchmaking.
Longitude Zero
The Longitude Zero exhibition promises to be another highlight of Watches and Wonders Geneva 2025. This fascinating exhibit will take visitors along the historic Greenwich Meridian, exploring the importance of timekeeping and the markers of time that have defined human history. It is an opportunity to understand the evolution of horology in a global context, with a deep dive into the pivotal role played by time zones and the science behind accurate time measurement.
Watchmaking City
In addition to the main event at the Palexpo exhibition centre, Watches and Wonders Geneva 2025 will bring the world of watchmaking to the city centre of Geneva with a free programme of events, discoveries, and experiences.
The City will see numerous partner boutiques participating in this vibrant event expansion, offering visitors the chance to experience the spirit of horology in a more casual, open-air setting. The highlight of this city-wide celebration will be an exceptional concert on the evening of April 3.
Spotlight on watchmaking
This year, Watches and Wonders Geneva will focus on the watchmaking profession. At the Watchmaking Village on the Pont de la Machine, apprentices and trainers will present training courses, allowing visitors to explore the skills and techniques required to create fine timepieces. Additionally, for the first time, the SwissSkills 2025 qualifications for microtechnology professions will be organised in conjunction with the Salon, with live coverage of the competition available for all to watch.
Throughout the week, conferences, readings, and film screenings, in partnership with Payot Bookshop, will provide an in-depth look at the concept of time, exploring it in innovative and unexpected ways.
Stellar brands
The 2025 edition of Watches and Wonders Geneva will feature an impressive roster of 60 prestigious watch brands, including established names such as A. Lange & Söhne, Bvlgari, Cartier, Chanel, Hermès, IWC Schaffhausen, Rolex, and Vacheron Constantin, as well as new entries from the independent sector. Visitors will have the unique opportunity to explore the latest collections from these industry leaders and gain a glimpse of the future of luxury timepieces.
Exhibiting brands at Watches and Wonders Geneva 2025
A. Lange & Söhne | Alpina | Angelus | Armin Strom | Arnold & Son | Artya Geneve | Baume & Mercier | Bell & Ross | Bremont | Bvlgari | Cartier | Chanel | Charriol | Chopard | Christiaan Van Der Klaauw | Chronoswiss | Cyrus Genève | Czapek & Cie | Eberhard & Co. | Ferdinand Berthoud | Frederique Constant | Genus | Gerald Charles | Grand Seiko | Grönefeld | H. Moser & Cie. | Hautlence | Hermès | Hublot | Hysek | HYT | IWC Schaffhausen | Jaeger-Lecoultre | Kross Studio | Laurent Ferrier | Louis Moinet | Meistersinger | Montblanc | Nomos Glashütte | Norqain | Oris | Panerai | Parmigiani Fleurier | Patek Philippe | Pequignet | Piaget | Raymond Weil | Ressence | Roger Dubuis | Rolex | Rudis Sylva | Speake Marin | Tag Heuer | Trilobe | Tudor | U-Boat | Ulysse Nardin | Vacheron Constantin | Van Cleef & Arpels | Zenith |
Tickets for Watches and Wonders Geneva 2025 are available at watchesandwonders.com
Hero image: Watches and Wonders will open its doors to the general public for the third consecutive year. Credit: WWGF
