Photo Credit : WAM
Sharjah Chamber of Commerce and Industry and Sharjah Commerce and Tourism Development Authority will officially launch the 2026 edition of Sharjah Summer Promotions on July 1, rolling out one of the emirate’s biggest retail and tourism campaigns of the year.
Running until September 15, the annual initiative will bring together shopping malls, retail centres, hotels, restaurants and tourism destinations across Sharjah, offering discounts of up to 75% on thousands of products, alongside more than 700 prizes for shoppers.
Backed by over 55 public and private sector partners, the campaign will also feature over 60 tourism packages designed to attract families, residents and international visitors during the summer season.
In partnership with Sharjah Economic Development Department, the promotions will include five major digital raffle draws starting July 18, with a total of 51 grand prizes up for grabs. The prize pool includes 30 gold bars, shopping vouchers worth AED100,000, retail gifts, and a luxury car sponsored by Kandi Cars.
The first draw will take place at Mega Mall, followed by raffles at Sahara Centre, Sharjah Central Mall, Rahmania Mall and the final draw at 06 Mall.
A key highlight this year is “Shamsa,” the campaign’s official mascot, who will lead family-friendly entertainment and interactive experiences across malls and tourist attractions. The programme also introduces Shamsa Entertainment City, a new attraction in central Sharjah aimed at enhancing the visitor experience.
Tourism hotspots such as Al Noor Island, Pearls Kingdom Waterpark, Mleiha National Park and the eastern coast destinations of Khorfakkan, Dibba Al Hisn and Kalba will also be part of the seasonal promotions.
To boost digital engagement, organisers have launched the official Sharjah Summer Promotions app and website, allowing shoppers to track offers, book tourism packages and enter electronic prize draws throughout the campaign.
