Eurogulf Mobility Group (EGMG), a UAE-based integrated mobility group, will participate in Arabian Travel Market (ATM) 2026 from 14–17 September at Dubai World Trade Centre, where it will unveil new mobility solutions, technology-enabled customer services and strategic partnerships designed to support the evolving needs of the UAE’s travel and hospitality sector.
Eurogulf Mobility Group’s participation will showcase its integrated mobility offering across car rental, leasing, chauffeur-driven services and managed passenger transportation, serving both individual travellers and businesses. From airport transfers and individual journeys to corporate fleets, staff transportation and large-scale mobility requirements, the Group will demonstrate how these capabilities come together within a single mobility ecosystem.
Shaping the Future of Mobility Through Technology and Partnerships
During ATM, Eurogulf Mobility Group will introduce a number of new initiatives, including a premium service for a UAE airline and a new transportation solution for a major hospitality attraction. The Group will also unveil AI-supported booking and service agents designed to enhance the rental experience, alongside a first look at its new corporate website.
These developments align closely with this year’s ATM theme, “Travel 2040: Driving New Frontiers Through Innovation and Technology,” and its focus on artificial intelligence, digital transformation, smart mobility and evolving traveller expectations. Eurogulf Mobility Group’s participation will demonstrate how these trends are being translated into practical mobility solutions for the travel and hospitality sector, supported by new technology and strategic partnerships.
Commenting on the participation, Marius Anton, General Manager, Eurogulf Mobility Group said: “As travel continues to evolve, mobility has an increasingly important role in creating a more connected and seamless journey. ATM brings the industry together around priorities that are also central to our own direction; customer value, strategic partnerships and technology-enabled solutions. As Dubai accelerates its digital transformation, we are aligning our technology ecosystem with this wider ambition, creating a more connected, seamless and intuitive customer experience across every touchpoint. For Eurogulf Mobility Group, this is about translating those priorities into practical solutions across rental, leasing, chauffeur and managed transportation, while continuing to evolve with the needs of our customers and partners”.
The Group will also announce number of strategic industry partnerships during ATM, in addition to an initiative focused on the wellbeing of its workforce, whose role is central to the delivery of Eurogulf Mobility Group’s services across the travel and hospitality sector. Further details will be announced during the exhibition.
Europcar Recognised as Dubai’s Leading Car Rental Company 2026
Europcar Dubai and Northern Emirates, Eurogulf Mobility Group’s car rental and leasing business, enters ATM 2026 following its recognition as Dubai’s Leading Car Rental Company 2026 at the World Travel Awards, adding to its track record of industry recognition in the region. The award follows voting in support of Europcar and reflects the brand’s position within Dubai’s car rental market.
Commenting on the recognition, Marius added: “Being recognised as Dubai’s Leading Car Rental Company is particularly meaningful because it reflects the confidence customers continue to place in us. As we mark 50 years in the UAE, the recognition also reinforces the importance of continuing to evolve – from how customers book and interact with us to the mobility solutions we provide – while maintaining the reliability and service standards that have defined our business”.
Five Decades of Mobility in the UAE
Established in 1976 with the acquisition of the Europcar franchise for Dubai and the Northern Emirates, Eurogulf Mobility Group has grown over five decades into an integrated mobility and transportation group serving individual, corporate, government, hospitality and travel customers. Today, Europcar’s rental and leasing operations comprise more than 5000 vehicles and serve more than 500 corporate clients, supported by 24/7 customer service, roadside assistance and recovery services.
Across the Group, Eurogulf Mobility Group operates more than 12,000 vehicles across 14 locations in the UAE and employs more than 1,200 people. Its managed transportation operations include an average fleet of 800 buses, more than 800 RTA-approved drivers and over 5,000 daily trips, serving the hospitality, tourism, aviation, events, government and corporate sectors.
Eurogulf Mobility Group will exhibit at Stand ME1180 at Arabian Travel Market 2026, taking place from 14 – 17 September at Dubai World Trade Centre.
