Automotive Markets

Genesis unveils luxury automotive advertising spectacle

News Desk 1 06/03/2024 0

‘Signature Event’ is the auto brand’s latest marketing campaign The automotive brand Genesis has lifted the curtain on its latest marketing extravaganza – the ‘Signature Event’ campaign. This initiative represents an extension of the successful ‘Luxe is in the Details’

Automotive Qatar Sport

Pirelli debuts at Moto2 and Moto3 races

News Desk 1 05/03/2024 0

Lusail International Circuit in Qatar in the spotlight In a thrilling kick-off to the 75th season of the premier motorcycle racing series, Pirelli has made its racing debut as the official and exclusive supplier of tyres for the Moto2 and Moto3 classes at the Lusail International Circuit in Qatar. Pirelli’s DIABLO Superbike slick and DIABLO […]

Automotive Lifestyle

INEOS Automotive wheels out the all-new Fusilier 4×4

Arnold Pinto 27/02/2024 0

Made in Austria vehicle comes in two powertrains INEOS Automotive, a prominent player in the automotive industry, has officially revealed its latest 4×4 model, the INEOS Fusilier. The launch comes on the heels of the company’s commitment to a zero-emission model line, announced in May 2022. Sir Jim Ratcliffe, Chair and CEO of INEOS, introduced […]

Automotive Bahrain Kuwait Oman Qatar UAE

Ford unveils all-new Mustang in the Middle East

News Desk 1 23/02/2024 0

Sports car blends bold design with cutting-edge technology In a celebration of 60 years since its inception, Ford has introduced the highly anticipated seventh-generation Mustang to the Middle East, promising an exhilarating combination of muscular aesthetics, technological innovation, and top-notch performance. This latest iteration continues the legacy of the

Automotive GCC Sport UAE

Abu Dhabi Desert Challenge gears up for 2024 edition

Arnold Pinto 23/02/2024 0

Focus on Al Dhafra region (February 25-March 2, 2024) The anticipation is building for the Abu Dhabi Desert Challenge (ADDC) as it enters its 33rd edition, promising an extraordinary rally with competitors from around the globe ready to tackle a challenging new route. Presented by the Abu Dhabi Sports Council and organised by Emirates Motorsports […]

Appointments Automotive

Patricia Such is new SEAT Director of Corporate Operations

News Desk 1 21/02/2024 0

Volkswagen Group entities in the Iberian Peninsula in focus SEAT and Volkswagen Group have announced the appointment of Patricia Such as the Director of Corporate Operations for the Iberian Peninsula. In her new role, Such will oversee a newly created department integrating various crucial areas, reporting directly to the CEO of SEAT and CUPRA, Wayne […]

Automotive GCC Saudi Arabia Tech

Zenith Technologies unveils AI-integrated Lucid police patrol car

News Desk 1 19/02/2024 0

AI EagleEye Intelligent Patrol enhances Saudi Arabia’s security Zenith Technologies, a global leader in innovative technologies for homeland security, has integrated its cutting-edge AI EagleEye Intelligent Patrol with Saudi Arabia’s first Lucid police patrol car. Zenith partnered with Saudi Arabia’s Ministry of Interior during the World Defense Show held in Riyadh

Automotive GCC Lifestyle UAE

World’s inaugural Brabus boutique opens in Dubai

News Desk 1 17/02/2024 0

Brabus Rocket 1000 hybrid supercar debuts Dubai witnessed the grand inauguration of the world’s inaugural Brabus boutique on February 16, 2024, marking a glamorous entry into the automotive luxury scene. The highlight of the event was the global debut of the Brabus Rocket 1000 ‘1 of 25,’ a hybrid supercar boasting an impressive 1,000 horsepower […]

Automotive GCC Saudi Arabia Sport

How Audi won the Dakar Rally 2024 with Sainz-Cruz

Arnold Pinto 15/02/2024 0

Audi RS Q e-tron performs admirably well Audi won the Dakar Rally 2024 (January 5-19) in a historic triumph, with the dynamic duo of Carlos Sainz and Lucas Cruz securing their fourth victory, each with a different brand. The victory marked the culmination of Audi’s illustrious motorsport journey, spanning various disciplines since 1980. The winning […]

Automotive Sport

Lewis Hamilton leaves Mercedes in shocking move to Ferrari

News Desk 1 14/02/2024 0

F1 icon departs from German carmaker after 11 years In a stunning turn of events, Formula 1 legend Lewis Hamilton has declared his departure from Mercedes, marking the end of a remarkable 11-year association with the team. The seven-time world champion, known for his unprecedented success with Mercedes, revealed that the upcoming season would be […]

Automotive Events

Nissan Frontier Forsberg Edition debuts at Chicago Auto Show

News Desk 1 10/02/2024 0

A Nissan, Forsberg Racing and Chris Forsberg collaboration Nissan is bringing the thrill of rugged adventure to the 2024 Chicago Auto Show (February 10-19, 2024) with two new vehicles: An off-road-ready version of Frontier and an Ariya electric crossover that tackles an immense adventure across continents. The thrill of desert off-road racing is coming to […]

Sport Automotive

Nissan’s tech-infused journey from video games to racetracks

News Desk 1 29/01/2024 0

Nissan is a pioneer in the arcade gaming scene Nissan, a stalwart in the automotive industry, has seamlessly bridged the gap between the digital and the physical world through its enduring connection with the realm of video games. The intricate design of Nissan vehicles mirrors the meticulous artisanry found in the creation of video games, […]

Automotive Business

Rising demand gets Ford to hire 900 at Michigan Assembly Plant

News Desk 1 25/01/2024 0

Bronco and Bronco Raptor lead demand surge In a strategic move to address surging demand for their popular Bronco and Bronco Raptor models, along with the highly anticipated Ranger and Ranger Raptor, Ford Motor Company has revealed plans to create 900 new jobs at its Michigan Assembly Plant in Wayne, New Jersey, United States. The […]

Automotive Tech

Xiaomi enters the EV sector with launch of the SU7

News Desk 1 05/01/2024 0

Firm showcases breakthroughs in its 5 core technologies Xiaomi, the Chinese tech giant and one of the world’s leading smartphone companies, has officially thrown its hat into the automotive ring with the grand debut of the highly anticipated Xiaomi SU7. Xiaomi aims to redefine the automotive industry, marking a pivotal leap beyond its smartphone origins […]

Sport Automotive

Toyota Gazoo Racing revs it up with new brand movie

News Desk 1 01/01/2024 0

‘Wild Moment’ is now on the TGR YouTube channel Toyota Gazoo Racing (TGR) has released its new brand movie titled ‘Wild Moment’ on the TGR YouTube channel. The movie takes on the challenge of expressing the GR philosophy through visuals based on Toyota Chair Akio Toyoda’s strong wish to further accelerate and carry on the […]

Sport Automotive

Team Audi Sports is ready for the Dakar Rally 2024

News Desk 1 26/12/2023 0

Audi RS Q e-tron is optimised for the rally The Audi RS Q e-tron is set for its third Dakar Rally, the latest edition of which takes place from January 5-19, 2024, in Saudi Arabia. Team Audi Sport has optimised the rally prototype, which has an electric drivetrain, a high-voltage battery and an energy converter, […]

Automotive

The waiting list for the all-new Range Rover Electric opens

Arnold Pinto 18/12/2023 0

Prototype testing begins in Sweden and the UAE Range Rover has opened the waiting list for its highly anticipated Range Rover Electric, ahead of formal orders opening to clients. Marking the next stage in its luxury electrification journey, the first fully electric vehicle from Range Rover will highlight its modern luxury credentials. Range Rover Electric […]

Automotive

Toyota relaunches the Land Cruiser ‘70’ in Japan

News Desk 1 13/12/2023 0

The Land Cruiser series is now 72 years old Toyota has relaunched the Land Cruiser ‘70’ in Japan. The latest iteration of the iconic 4×4 vehicle features a proven off-road design, rigid frame, exceptional essential performance, and simple component structure. First launched as the Toyota BJ on August 1, 1951, the Land Cruiser series is […]

Automotive Sustainability Tech

Symbio consortium launches its first gigafactory in France

Arnold Pinto 09/12/2023 0

SymphonHy is Europe’s largest hydrogen fuel cells site Symbio – a global leader in fuel cells – and an equally owned joint venture between Forvia, Michelin and Stellantis, has inaugurated SymphonHy, its first gigafactory. Located in Saint-Fons, in the Auvergne-Rhône-Alpes region of France, SymphonHy is Europe’s largest integrated fuel cell production site, making the

Automotive

Peugeot E-3008 becomes European Car Of The Year 2024 finalist

News Desk 1 02/12/2023 0

New model will go on sale in early 2024 in Europe The 59 European Car Of The Year (COTY) jury members, representing 22 countries across the continent, have chosen the new Peugeot E-3008 from 28 shortlisted models to join the final seven contenders for the top prize. This is the seventh time in the last […]